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Smart security, driven by cutting-edge security knowledge, infrastructure, political landscape, and media utilization, plays a vital role in facilitating and boosting economic activities. The political dynamics among nations and geopolitical developments in the vicinity of each country directly impact the fluctuations in tourism within that nation. The more effectively a political entity can execute security measures, the safer it appears to tourists, ultimately fostering more sustainable economic development. Due to the omnipresence and influence of media in contemporary life, the nature of security measures significantly affects the enhancement or weakening of economic indicators. This paper is a comparative study of the African tourists’ impression of Iran before and after the   revolution.  This research employs a descriptive-analytical approach to assess the state of smart security from the perspective of foreign tourists who visited Iran during the first half of the year 2023. The sampling method utilized in this study was systematic random sampling, resulting in a sample size of 133 individuals. The findings of this research reveal that 81% of tourists perceive Iran's security and political situation as influential in tourism attraction. Furthermore, after entering Iran and experiencing the reality, 62% of tourists have a positive perception of the security situation and its impact on tourism. Therefore, the adoption of intelligence and sustainable security measures will lead to increased economic prosperity and overall well-being.


 

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Environmental differences and similarities are the driving factor of travel and tourism; The Africa will be one of the main destinations for tourists in the future, with a great variety of tourist attractions, especially natural and historical. Available statistics show this fact well. All this can be a good opportunity to develop relations between Iran and African countries; Therefore, it is necessary to identify and introduce them to formulate strategic plans. Tourism is a suitable field for the development of cooperation, and paying attention to tourism and including it in diplomatic programs and relations will help to expand relations and remove obstacles; Therefore, in diplomatic relations, serious planning for a more detailed understanding of Africa, including its tourism market, should be put on the agenda. The main purpose of this article is to introduce Africa's environmental capabilities in the field of tourism with reference to the continent's plans in this regard and to answer the question of how tourism can be an effective element in the development of relations between countries. The research method is documentary and library studies and referring to statistics and figures related to tourism to provide solutions for the development of bilateral and multilateral cooperation. The general result of the present research shows the absence of a written program from the I.R. Iran for the development of tourism with Africa. A special suggestion in this regard is to prioritize tourism as a phenomenon with socio-cultural, economic and even political dimensions in the macro plans.

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Aims: Nowadays, referred to as clean industry, tourism is one of the important issues that cannot be ignored due to its huge impact on economy of societies. In order to develop tourism areas, such areas should first be identified. The aim of this study was to present an optimal spatial development pattern of tourism areas in Tehran province, using TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) method.

Instruments and Methods: The present study is applied developmental in terms of aim and descriptive-analytical in terms of research method. The research population consisted of 30 scholars, experts, tourism planners, and experts of Cultural Heritage, Handicrafts, and Tourism Organization. The data were collected from library and organizational studies and field surveys, such as questionnaires, interviews, and observations. In 2016, the TOPSIS method was utilized and 10 indices in Tehran province were used in order to group the areas. ArcGIS10.2 was used for clustering.

Findings: For the spatial development of tourism industry, Tehran province was divided into 3 clusters, in which the eastern and northern parts of the province were assigned to cluster 1, the western, central, and southeastern parts of the province were assigned to cluster 2, and southwestern parts of the province were assigned to cluster 3.

Conclusion: In ordre to present an optimal spatial development pattern of tourism areas in Tehran province using the TOPSIS method, 3 clusters of Tehran province are divided into cluster 1 (Eastern and northern parts), cluster 2 (western, central, and southeastern parts), and cluster 3 (southwestern parts).

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Abstract
Introduction: With its special geographical and topographical conditions, springs, waterfalls, variety of herbals, wildlife, and historical buildings, Khur va Biabanak has a high capacity to attract tourists. Strategic planning can be a way to exploit these opportunities. Hence, the aim of this study was to identify strategic priorities of economic development with an emphasis on ecotourism in Khur va Biabanak, Isfahan.
Instrument and Methods: In this descriptive-analytical research, the data were collected, using library and field method and two groups, including 150 tourists and 30 tourism experts were selected, using available sampling method. To identify the strengths, weaknesses, opportunities, and threats as well as to complete the information, the specialists were referred and a list of strategies was prepared. The SWOT model was used to select economic development strategies and the data were analyzed by GIS software.
Findings: In External Factor Analysis Summary (EFAS), the "diversification of ecotourism attractions" with a weight of 0.069 was the first opportunity and "environmental degradation and damage to historical monuments" with a weight of 0.053 was considered as the most important threat. In the Internal Factor Analysis Summary (IFAS) matrix, the most important strength was "the variation of ecotourism attractions in the region" with a weight of 0.069 and the most important weaknesses was "physical and environmental infrastructure shortage" with a weight of 0.063. The directional strategy of this city was a competitive strategy (ST).
Conclusion: "The development of cooperation between organizations involved in managing tourist attractions, paying attention to the participation of people, increasing the advertising for the introduction of tourist attractions, and tourist attraction during the year by presenting various types of ecotourism" are the most important strategies for the economic development of tourism in Khur va Biabanak, Isfahan.
 

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The present paper seeks to examine factors affecting the sense of security of religious tourists on the border of Mehran as a model of border towns. The research method is descriptive-analytic. Data was collected through library studies and a questionnaire. Data were analyzed using SPSS software and hypotheses. Findings show that there is no meaningful relationship between personal characteristics of respondents between their age and their sense of security. There is a significant relationship between the sense of security and gender, the sense of security and education of the respondents, and the sense of security and the status of the marital status of the respondents. In terms of tourists' safety, the security of a person with T=37.4 is most secure. Road safety with a T-value of 97.2 is in the lowest category security. According  the Sperman test, in the study of the relationship between total safety indices and sub-indicators of tourism development, the highest correlation coefficient between total security and re-visit with a correlation value of 5.30 is obtained. In examining boundary measures for border city security, the predicted variables predict 0.79% of the safety sensitivity variance, and all variables significantly predict safety. The efforts of security officials to secure security on both sides of the border with (Beta=0.526; has the highest impact on the variable of security.
 
 

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Tehran is the capital and the largest city in north of Iran with 614 square kilometers area, it is located in the south slopes of Alborz and 112 km south of the Caspian Sea, and originally (more than 400 years ago) it was relatively large village. The famous village of that time called Kan village, which was located northwest of current Tehran. The antiquity Of Kan village goes back at least 1200 to 1400 years ago and one of the oldest rivers of Rey county that originate from Imam Zadeh Davoud mountains to the lake of Qom, It goes along the rural texture of Kan and irrigates Kan gardens and it is the witnesses of this claim. In the recent few decades, the growth wave and rapid growth of urbanization has also spread to this area and Kan is now locating in the Tehran. The construction orientation of the programs is directed to destruct the village and gardens and green zones and open area. Following this problem, the present study seeks to change the approach from quantitative growth to qualitative growth. And the main question is, as regards importance of the subject, how to preserve existing natural green resources through green neighborhood revival, can we introduce Kan neighborhood of Tehran city, as urban village? And through this, instead of generating income from the destruction of gardens and construction, protect the last collection of aggregate gardens in Tehran metropolis.

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Sports tourism and destination management

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Cultural attraction is one of the most important factors in tourist attraction nowadays. The present study is to investigate the role of advertisement on cultural tourist attraction to Iran. Our claim in this study is that the advertisement industry in Iran has not been able to play an effective role in attracting cultural tourists. The main question of this study is that: what is the effect of Iran advertisements on cultural tourist attraction? The method of investigation was survey and the scale for gathering data was questionaire. The sample population compriseed 300 cultural tourists who entered the city of Isfahan. The data analyses were conducted both descriptively and analytically. The founding indicated that the most important tools for advertisement are: marketing (21/3), internet (19/7), books and articles (15/3). The correlation between advertiament variable and cultural tourist attraction was 0/47. Also there was no significant difference between males and females attitudes about advertisement.

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Abstract Nowadays, due to intense competition, organizations are operating their activities in a dynamic and high uncertainty environment. From a competitive perspective, having continued profit depends on attracting new customers and retaining existing ones. Currently, all the attention has been focused on the relationship with customer and customer is considered as an essential component of the organization. The purpose of this study is to investigate 10 effective factors of Lindgreen Model on Implementation of customer relationship in agencies which belong to Mostazafan Foundation and to rank those effective factors. Lindgreen Model is one of the most comprehentive models for investigating the implementation of CRM. Those effective factors include Information Technology, People, Knowledge Management, Customer Strategy, Culture, Customer Relation Management Processe, Customer Interaction Strategy, Organization, Brand Strategy and Value-Add Strategy. The required data are gathered by distributing questionnaire among 385 customers of Aito and Perspolis agencies, using simple random sampling. The data are analyzed by Kolmogorov-Smirnov Test (k-s Test), Binomial Test and Friedman Test and also TOPSIS and Shanon’s Entropy Model. The results show that the ten factors of Lindgreen model in the implementation of customer relationship management agencies of Mostazafan Foundation are effective but their ranks are different.   Keywords: Customer Relationship Management, Lindgreen Model, Tourism Indusrty

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Politics is a product of geography and tourism, which is one of the geopolitical foundations of Iran, has not been unaffected by politics and has had many vicissitudes in proportion to political developments and political relations with the world in Iran and after the victory of the Islamic Revolution. Iran, with all its historical, cultural, and natural attractions in recent years, has been able to achieve relative success in this field, and the efforts and attention of tourism industry activists, the expansion of mass communication network, government facilitation policies, and attention to infrastructure, education and welfare have been among the most important reasons. Undoubtedly, the political relations of the countries have not been ineffective in the development of tourism cooperation, and the security, welfare, educational, as well as strengthened historical, cultural, and territorial commonalities between the two countries have been effective in expanding these tourist exchanges. For this purpose, the required data for the research have been collected from the content of upstream laws and programs of the Islamic Republic of Iran by the documentary method. The results show that the more countries have strengthened political relations, the more they are developed in tourism. This is, of course, clear in the case of Iran and Oman, which have been studied on a case-by-case basis. At the same time, if more infrastructure, welfare, and advertising facilities are developed, they will enjoy more prosperity.

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Tourism is one of the most important industries in the world, enabling tourists to learn about different languages, cultures, traditions and lifestyles. The purpose of this study is to analyze the behavior of sports tourists using the SOR model. The research method is a descriptive survey in nature and applied in terms of purpose. The study's statistical population includes all mountain sports tourists of the Tochal recreational-sport complex in Tehran. The sample size was determined using PASS software, 300 people. The data collection tool was the tourism behavior Questionnaire, Supping 2012, whose validity was confirmed by ten professors of Iranian universities who studied sports tourism and consumer behavior. The reliability coefficient of the questionnaire was calculated using Cronbach's alpha test and combined reliability, and Cronbach's alpha value was 0.91. The results showed that the destination image impacted sports tourists' prerequisites and personal quality. The way information is also influenced by the preconditions and personal quality of sports tourists; peers also have a positive and significant effect on the preconditions and personal quality of sports tourists. Variables such as preconditions and mental quality significantly affected the behavioral response of sports tourists.

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Today, sports are an essential part of the diplomatic tools of countries. As a desirable tool, the sport can shape the preferences of others through soft power. Therefore, the researcher decided to identify the political functions of public diplomacy and soft power in sports and tourism in Iran. This research was conducted in the framework of a qualitative approach, and data were collected through semi-structured interviews. The statistical population of the study was experts in the field of politics, sports and tourism, including five sports faculty members, five tourism faculty members, seven political science faculty members, and five people with executive work experience in the tourism and cultural heritage organization, and athletes with a history of participating in international competitions. The data collection method was a previous research study and an in-depth and open interview. In order to measure the reliability of the research, an intra-subject agreement was used. The average level of intra-subject agreement was reported as 89%. Based on the findings of the semi-structured interview, the most important political functions of public diplomacy and soft power in Iran's sports and tourism were six components: political character, foreign policy, domestic policy, political awareness, combating isolation, information and communication. According to the results of the research, it is suggested to use the advantage of sports, which is a common language between nations, to increase international communication and political awareness of sports ambassadors because of the benefits of the negotiations of athletes and coaches in sports events compared to official politicians; Diplomacy and communication are spontaneous and will face fewer restrictions.
 

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Provinces of Iran bordering with Iraq were battle fields during Iran-Iraq war and today are among tourist attracting places in Iran. The factors provoking tourists to see these regions are important to characterize because the needs of the tourists should be identified and supplied. This paper tries to characterize factors driving and provoking the tourists who visit battle fields in Kermanshah. The research method adopted here is field finding and the data gathering procedure is based on library and field findings (N= 384) methods. The T-test and Friedman Test are used to analyze the data. The research sample includes the tourists who visited battle fields in Kermanshah in 2018. Random sampling is used to reach the required sample. The research results show that driving factors are more effective than attracting factors in journey to visit the battle fields in Kermanshah. Political-national identity, perseverance, curiosity and self-flourishing factors are among the most important driving factors with 3.32, 2.85, 2.37 and 1.45 mean rank, respectively. And location holiness, leisure and necessity are among the most important attracting factors with 2.59, 1.72 and 1.69 mean rank, respectively.

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Tourism industry is one the most successful industries of the world in in perspective of gaining income. Gaining of plenteous currency incomes, extension of cultural scientific relations, creating occupations directly and indirectly and representation of country›s security and stability are considered among consequences and achievements of its extension in every country. In today competitive world, various countries, with introducing their touristic graces try to improve their economic status. One of various kinds of tourism which is recently introduced is Geotourism. This word is an intercourse term composed from two words geo with the meaning of earth and tourism. Geotourism is a particular form of tourism industry in which geological tourism is the focus of attention. Experts collectively agree on this matter that Geotourism creates a great potential for many regions which don’t have touristic prosperity. Geotourism industry was formally born in the world in 1955. About 150 to 200 years ago in England, Adam Sedvic for the first time provided geology tours for those who were interested. Lifetime of Woodvardin University museum returns to 1728, this is the first public museum dedicated to applied geology in geology organization which is outfitted with tools of geology interpretation since that date. In midst 1990s Geotourism was increasingly discussed and studied among tourism industry, politicians, advocates of environment protection, geographers, geologists and similar scientific assemblies. Leaders of Geotourism in the world were those who had intercourse studies and activities. For example, Dr. Thomas E. House well known with English name House was the first one in the world who after Adam Sedvic provided an academic definition for Geotourism in 1995 and in this definition has introduced Geotourism something above aesthetical attitude to geological phenomena. Another world leader is professor Russ Kingston Dowling who has many books in various grounds of tourism, ecotourism and finally Geotourism and this is while purely geological attitude to Geotourism in most cases is confined to geo diversity studies and takes the scholar away from contents of geological interpretations and intercourse and multicourse studies of tourism. In 2006, Russ Kingston Dowling and David Newsum in (universal) Geotourism book by extensive drafting of attention to geological tourism, provided a logical answer to Jonathan Tortolut 3 from national geography magazine of America (2012) who simply believes that visiting of all historical –cultural – natural heritages (so that helps stable development and local societies) is Geotourism. In Iran, many students and scholars have worked for introducing Geotourism. One year after Mohammadhasan Nabavi suggestion in 1378 in eighteenth seminar of geology regarding identification of beauties of country›s earth, the work of identifying beauties and geology diversity of the country began. After that in 2006, Alireza Amri Kazemi and Abbas Mehrpouya entered a list of Iran geological diversity to fifth chapter of Geotourism book written by Ross Dowling and David Newsum. Many specialized studies have been performed about surveying of mineral and thermal springs in Iran but lees work is done on touristic aspects of theses springs. Therefore, providing a method for evaluation of touristic value of thermal springs as an important Geotourism in our country is a task which is not surveyed. In this study, a method for evaluation of Geotourism value is offered based on modified Pralong method. For reaching to the score of spring tourism beauty, scientific, cultural, efficiency and economical scales have been investigated in the format of Pralong model. Since Pralong model only notes scales and subscales of tourism score, it has been modified using experts› views. This method addresses evaluation of tourism scaleand place efficiency scale. Its tourism scale can be analyzed and assessed from four aspects: outward beauty, scientific, cultural – historical and social – economical. Tourism scale of a place is obtained from average of these four scale and weight of any of aspects of tourism scale is not more or less than others. Place outward beauty scale addresses its visual and spectacular aspects. Scientific scale is assessed based on criterions like scarcity and didactic position. In evaluation of cultural scale artistic aspects and cultural conventions of the place are emphasized and finally, economic value of each place depends on its exploitable characteristics and Entrepreneurship in the ground of tourism and recreation. In Pralong method, scales and subscales have equal weight in relation to each other, while in multi scale decision making methods usually weight of scales and subscales are different. Especially in the debate of Iran Geotourism equating of these scales won›t entail correct results. Since weight determination was a difficult task, people were asked to categorize scales in precedence order and then regarding to precedence, scales and subscales were weighed. For weighing the following formula was used. In this formula, Wi is i th scale weight and Ri precedence of scale i and n is the number of scales. With several rounds of field study and attendance in the region and obtained raw data, scores of scales were calculated according to tables 4 to 9 with two methods of Pralong and modified Pralong. These numbers show the tourism scale of region as 0.379 in Pralong method and 0.441 in modified Pralong. These numbers are indicative of a favorable status in understudy region in respect of creating touristic recreational facilities for developing a geotouristic system. Of course, %16 growth of modified Pralong score shows more attention to this region regarding to Iranian reporters point of view toward Mr. Pralong view, so that even in its neighborhood another system for creating a geo park is notable (figure 6). But despite the regions potential capabilities, the level and quality of efficiency was evaluated low. Of course regarding to weights of modified Pralong method, this level with %37 growth is in high intermediate category which shows lower efficiency expectancy level of Iranian society than Mr. Pralong method. Then, still some tasks should be done for increasing efficiency quality of this spring and despite implementation of the design of country›s water therapy development and provision of universal design of Joshan hot water by Oghaf organization, effective measurements have not yet been performed for right exploitation of the region. Joshan hot water spring due to closeness to center of province, possessing therapeutic attribute, existence of novel geomorphological and geological perspectives and appropriate weather condition in case of observation of stable tourism principle, decentralization and budget assignment, development of infrastructural, sanitarian, residential and recreational facilities and exertion of service and facility standards can turn to one of the greatest hydrotherapy centers in southeast of the country. One of advantages of the method offered in this study is the calculation of development effect of each of mentioned facilities in increasing the level of tourism score of this Geotourism. Even with evaluation of this method, we can have a comparison between various places in relation with each other for other Geotourism regions of the province.

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Introduction
Tourism in the 21^st century has become a main tool to have a high quality of life. Therefore, countries require to develop a tourism development strategy so that they can achieve its interests. In each country, the basic factors affecting the development of tourism can be divided into two parts: "contextual factors" and "tourism policy"; contextual factors are necessary condition but not sufficient. In Iran, the steps of tourism development have not been taken in the same way, which it is partly related to contextual factors and also partly related to the formulation of uniform policies and the preparation of a single version at the country level, and at the same time, there are different implementation and monitoring in the advancement of programs and policies, which has played a major role in the lack of tourism development, especially in the border regions. Hawraman's site is a clear example. This site was registered as the 26^th tangible cultural heritage of Iran by UNESCO. This site has about 409 thousand hectares of field and privacy, of which 106 thousand hectares belong to the feild and 303 thousand hectares are part of the privacy, which has a population of over 400 thousand people. This site in Kurdistan province includes the cities of Sanandaj, Kamiyaran and Sarovabad and in Kermanshah province, it includes the cities of Ravansar, Paveh, Javanroud and Salas Babajani. It has a total of 10 cities and about 700 villages and subordinate places, most of which are in Kermanshah province.
Methodology
This research is practical in terms of its purpose and in terms of its nature, it is also based on the method of perspective research and structural analysis. The statistical population of the research is (20 people) from people who were professionally involved in tourism activities.
Results and discussion 
The results of 36 effective and strategic indicators in the Mic Mac software show that tourism laws and regulations, macro-government policies, skilled and trained manpower, respectively, have the greatest influence and effective and also the pattern of local residents on the behavior of tourists, reducing irreversible resources, and loyalty to local customs have had the least impact on tourism development policies in Hawraman site.
Educational programs, skilled and trained manpower, awareness of the local community and tourists, cultural participation of citizens, social/psychological security, tourism events, cultural/historical works, preservation of native architecture, recreation with a tourism approach, attractiveness and desire to visit again, tourism rules and regulations, macro government policies, private sector participation and investment, tourism sector budget, de-escalation are 15 effective factors, especially within the countries of the region, on the preparations of the scenario basket and also the final factors that are effective drivers and propulsion for the tourism development policy of Hawraman site.
Conclusions
The unique differences and similarities in Hawraman site have caused the formation of diverse subcultures. Diversity of ethnicities, diversity in dress, accent, customs, etc., and at the same time cultural cohesion has created a special attraction for tourists. Preservation of this category of cultural values has special importance for the beneficiaries. Also, maintaining and remaining in the UNESCO list is highly dependent on the preservation of cultural/historical works and local architectural values and sensitivity in recreating these textures. Hence, policies and rules and regulations should be ruled that can protect world, national, local and local heritage such as preserving the environment, natural resources, human heritage, preserving cultural values, etc. Most of these policies and rules and regulations can be found in the history of this civilization of several thousand years.

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Problem: The historical areas and centers of the city of Tabriz contain precious treasures of human historical and cultural works. In order to prevent the reduction of the importance of these historical centers, it is necessary to implement regeneration plans. that the implementation of tourism projects can lead to the re-prosperity of the eight city of Tabriz.
Aim: Promote the tourism development of urban historical-cultural places by recreating the historical-cultural contexts of zone 8 of Tabriz city.
Methods: The current research method is descriptive-analytical, and library studies and a researcher-made questionnaire were used to collect data. The statistical population of the research includes the entire population of the eight zone Tabriz, and based on the Cochran formula, the sample size was 375 people. Exploratory factor analysis methods along with multivariate regression method were used for data analysis.
Findings: Based on the results of the research, four basic factors were discovered and the results showed that all regeneration factors involved in the development of tourism have significant relationship with the promotion of tourism in the historical-cultural places of Tabriz, and according to the socio-cultural factors (0.612), Physical factor with (0.507) and architectural quality index with (0.462), economic factor with (0.325) and environmental factor with (0.296) have the most to least effect in promoting tourism development. 
Conclusion: As a historical context with an approach to urban tourism in historical-cultural places, the eight zone has opportunities and strengths that can help to create lively spaces and tourist-friendly places by relying on them.

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With Emphasis on Rural Youth Migration of Qazvine Province Nowadays, rural tourism is considered as a main section in economical activities. There are different approaches to this important economical activity. Some recognize it as a segment of tourism market and some believe it as a rural development policy. The Question is that what is the role of rural tourism in rural development and sustainable rural development. In the last decade of twentieth century, most of the social and economic planners In European countries introduce tourism industry as the most certain pattern with clear landscape for rural development, especially those deprived villages. The performed studies in France, Austria, Switzerland, England, Ireland, Thailand and Japon show fast rural tourism development in rural economy and complemented agricultural activities. The main nature of tourism industry is creating employment, increating income, divesifying economic, social contribution and using local resources. Since what caused poverty and underdevelopment of the rural societies id the lack of tourism industry in these sosieties, which by solving the above mentioned problems com cause rural development.