Showing 4 results for Insurance Industry
Volume 2, Issue 4 (3-2013)
Abstract
Abstract The insurance industry of Iran has a low level of maturity in utilizing the capabilities of Internet for improving its business processes, especially when it comes to effective interaction with customers. On the other hand, Web 2.0 as one of most modern approaches in electronic business, incorporating tools such as weblogs, wikis, online social networks, mashups and R.S.S, creates a great opportunity for insurance companies to deepen their communications with their customers, gain extensive feedback and harness collective intelligence. Accordingly, the goal of this research is to design a conceptual model for the effective adoption of Web 2.0 in insurance industry by identifying the relevant components in this context. In order to do this, after designing the model, by distributing a questionnaire, we ask the opinions of academic experts about the validity and importance of the components of the model. Consequently, the gathered data are analyzed by the Binomial test and then, using TOPSIS technique, the components are ranked in terms of importance. According to the results, reaching for a huge volume of information is the most important driver for Web 2.0 adoption and gaining immediate feedback for the stakeholders is the most important capability of Web 2.0 in the insurance industry. Keywords: Web 2.0, Insurance Industry, Electronic Insurance, Social Networks, Collective Intelligence.
Volume 14, Issue 3 (11-2024)
Abstract
Today, service industries have an basic and important role in economic development of countries. in this regard, the role and importance of insurance industry as a supporting industry is undeniable. on the other hand, increasing competition in the insurance industry has caused most managers of this industry to consider a solution for the permanent presence in business .there is no doubt that the insurance industry is backward from the perspective of technological innovations to other financial services such as banks and stock exchanges. accordingly, this study aimed to investigate the digital marketing in insurance industry (opportunities, challenges and solutions) .in order to achieve the main purpose of the study after doing ten interviews and reaching theoretical saturation, three stages of thematic analysis were used. at the first stage of open coding, all interviews were conducted and then open coding were carried out. so that the data collected in the interviews were written down on the paper, then by analyzing the line to the line and paragraph to the paragraph and paragraph to the paragraph of the existing texts and concepts were created. these concepts were adapted from the writings and in some cases the same way that in total, 49 primary codes were created out of ten interviews. then, due to the multiplicity of codes, all similar elements based on the conceptual and semantic similarity in their own group were classified into 37 sub categories. finally, eight major categories of digital marketing opportunities include customer relationship management, product introduction, cost management, marketing management, and four main categories in the challenges of digital marketing challenges, social factors, legal factors and marketing factors were created.
Mr. Abdolreza Iesvand Heidari, Dr Mir Hossein Mousavi, Dr Saleh Ghavidel, Esmaeel Safarzadeh,
Volume 22, Issue 3 (9-2022)
Abstract
The purpose of this article is to investigate the effects of macroeconomic variables such as exchange rate, interest rate, economic growth and real money residual growth on the financial stability in the Iranian insurance industry. For this purpose, Markov switching method is used. The ability to account for changes in the relationship between macroeconomic variables and the financial stability of the insurance industry over time is one of the most important features of the Markov switching method. The period under study is from the first quarter of 2005 to the fourth quarter of 2015. The results show that the effects of macroeconomic variables during the first regime (including the first quarter of 2005 to the third quarter of 2008) and the second regime (including the fourth quarter of 2008 to the fourth quarter of 2015) on financial stability of the insurance industry are different. So that the effects of exchange rate, interest rate and economic growth on the financial stability of the insurance industry in the first regime are the opposite of those of the second regime. This is while the growth of the real balance of money has a direct link to the financial stability of the insurance industry in each round of the regime, but in the second regime, which is a recessionary regime, its effect on financial stability is insignificant. Also, the findings show that the stability of the first regime is more than the second regime, so that if the insurance industry is in regime one in the previous period, with a probability of 94% it will be again in regime one.
Volume 24, Issue 3 (10-2020)
Abstract
Employee personal branding is essential as a key concept for personal and organizational success. To this end, this research seeks to identify the dimensions and components of employee personal branding. This research, in terms of the purpose, is development-functional type and in terms of data collection is descriptive and in terms of data certainty, it's kind of exploratory. The research method is mixed. The qualitative and quantitative methods are used content analysis and survey, respectively. The statistical population was in the qualitative part of the texts related to the research subject and in the quantitative part were experts, supervisors, consultants, deputies and active managers of different fields of insurance industry in Tehran. Dimensions and components of Employee personal branding were extracted from 28 sources. The result of literature review and analysis was the extraction of 55 Indicator or reagent, 6 components and 2 dimensions. Accordingly, the Employee personal branding has two individual and interpersonal dimensions, that The individual dimension includes the Components of knowledge, skills and abilities, personality and attitude, and the interpersonal dimension includes the Components of emotional intelligence, mental impression and social interaction. in the quantitative part The content validity of the questionnaire was confirmed by 30 experts. For structural equation modeling and Pls software were used to analyze the data obtained from the proportionality questionnaire and The results showed that the model dimensions and components of personal branding of the employee have a good fit.
