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The World in the 21th century is filled with competition, development of new arising markets, uncertain environmental factors, wide use of high technology and the expansion of trade. Successful achievement in this World requires to use opportunities efficiently and remove challenging obstacles. This requires to know the internal and external environments and stay in this competitive World by designing an effective strategy. This paper aims to design and formulate organizational and functional strategies of the Islamic Republic of Iran’s Customs (IRIC). To this end, strategic factors are first identified in the internal and external environments and then a questionnaire is designed to collect information. Using a sample of custom’s senior and middle managers and experts, the questionnaire is screened by Delphi method. Based on the internal and external Factors, a matrix is calculated. Moreover, based on the strategic factors, guidelines, suggestions and requirements of the World Customs Organizational (WCO), the fourth Iranian development plan and the World Trade Organization (WTO), the mission, Vision and objectives of the IRIC are formulated. Then the internal and external matrixex, the strengths, weaknesses, Opportunities and threats (SWOT) matrix are analyzed by using the strategic factors and the results of the internal and external evaluation matrixes. In addition, the quantitative strategic planning is proposed and the IRIC’S strategies are prioritized. Finally, the IRIC’s organizational strategy are designed.

Keywords: Strategy, Strategic Planning, Competitive advantage, Islamic Republic of Iran’s Customs (IRIC)

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