This paper aims to study some Muslim economists’ views towards pre- suppositions of demand theory in economics, benefiting from the method of analyzing rational behaviors, as well as considering the epistemology of utility. In economics in general and Islamic economics in particular, there not only exists a sharp difference in utility - as a basis for demand theory, but also, there are some vital differences in recognizing utility. Considering the differences here influences theorization of demand in Islamic economics.

Keywords: Demand, Utility, Recognition, Personal benefit, Social consumption

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